Privacy Policy - CoPilot Marketing Agency

Privacy Policy

Your privacy is our priority. Learn how we protect your data.

Effective Date: January 1, 2025 Last Updated: January 1, 2025 USA Compliant

1. Introduction

CoPilot Marketing Agency ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our performance marketing services.

Our Commitment: We comply with all applicable United States privacy regulations including the California Consumer Privacy Act (CCPA) and other state privacy laws to ensure your data is handled with the highest standards of security and transparency.

2. Information We Collect

2.1 Information You Provide Directly

  • Contact Information: Name, email address, phone number, company name
  • Business Information: Industry, marketing budget, business goals
  • Communication Data: Messages, emails, and other communications with us
  • Payment Information: Billing address, payment method details (processed securely through third-party providers)

2.2 Information Collected Automatically

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent, click patterns, referral sources
  • Cookies and Tracking: Performance cookies, analytics cookies, marketing cookies
  • Campaign Performance Data: Ad interaction data, conversion tracking, attribution data

2.3 Information from Third Parties

  • Advertising Platforms: Google Ads, Meta/Facebook, LinkedIn, Microsoft Advertising
  • Analytics Services: Google Analytics, conversion tracking pixels
  • Business Intelligence: Industry databases, public business registries

3. How We Use Your Information

3.1 Service Delivery

  • Provide performance marketing and advertising services
  • Manage and optimize advertising campaigns
  • Track and report campaign performance
  • Process payments and maintain accounts

3.2 Analytics and Improvement

  • Analyze website usage and user behavior
  • Improve our services and website functionality
  • Develop new features and offerings
  • Conduct A/B testing and optimization

3.3 Communication

  • Respond to inquiries and support requests
  • Send service updates and important notices
  • Provide marketing communications (with consent)
  • Share industry insights and best practices

3.4 Legal Compliance

  • Comply with applicable laws and regulations
  • Respond to legal requests and court orders
  • Protect our rights and property
  • Prevent fraud and enhance security

4. Data Sharing and Disclosure

4.1 Service Providers

We share data with trusted US-based service providers including:

  • Cloud hosting providers (AWS US regions)
  • Analytics platforms (Google Analytics)
  • Advertising platforms (Google, Meta, LinkedIn)
  • Payment processors (Stripe, PayPal)
  • Email service providers (US servers)
  • CRM systems

4.2 Business Partners

We may share aggregated, non-identifiable information with business partners for industry analysis and benchmarking.

4.3 Legal Requirements

We may disclose information when required by:

  • US federal, state, or local laws
  • Court orders or subpoenas
  • Government agencies or regulatory bodies
  • To protect our legal rights or property
  • To prevent fraud or illegal activities
  • To protect the safety of any person

4.4 Business Transfers

If we merge with or are acquired by another company, your information may be transferred to the new owners so they can continue to operate the service.

5. Data Security

We implement industry-standard security measures to protect your data:

  • Encryption: SSL/TLS encryption for data in transit
  • Access Controls: Role-based access and authentication
  • Regular Audits: Security assessments and vulnerability testing
  • Incident Response: Procedures for data breach notification
  • Employee Training: Regular privacy and security training
  • Data Minimization: Collecting only necessary information

Data Breach Notification

In the event of a data breach that compromises your personal information, we will notify you in accordance with applicable state and federal laws. Notification will be provided via email or prominent website notice within the timeframe required by law.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Active Clients: Duration of service agreement plus 7 years for tax and legal purposes
  • Marketing Contacts: Until you unsubscribe or request deletion
  • Website Analytics: 26 months from your last visit
  • Financial Records: 7 years as required by IRS regulations
  • Campaign Performance Data: 3 years after campaign completion

7. Your Privacy Rights

Your Rights Under US Law

  • Access: Request information about the personal data we collect
  • Correction: Request corrections to inaccurate personal information
  • Deletion: Request deletion of your personal information
  • Opt-Out: Opt out of marketing communications
  • Non-Discrimination: Exercise rights without discriminatory treatment

California Residents (CCPA Rights)

  • Right to know what personal information is collected, used, shared or sold
  • Right to delete personal information held by businesses
  • Right to opt-out of sale of personal information (we do not sell personal data)
  • Right to non-discrimination for exercising privacy rights
  • Right to data portability

Other State Privacy Rights

Residents of Colorado, Connecticut, Virginia, and Utah may have additional rights under their respective state privacy laws. Please contact us to exercise any applicable rights.

8. Cookie Policy

We use cookies and similar tracking technologies to enhance your experience and analyze our website performance:

Types of Cookies We Use

  • Essential Cookies: Required for website functionality and security
  • Analytics Cookies: Google Analytics to understand site usage
  • Marketing Cookies: Track ad campaign effectiveness and retargeting
  • Preference Cookies: Remember your settings and preferences

Third-Party Cookies

Our advertising partners may set cookies to track campaign performance:

  • Google Ads conversion tracking
  • Facebook/Meta Pixel
  • LinkedIn Insight Tag
  • Microsoft Advertising UET

Managing Cookies

You can control cookies through:

  • Browser settings - block or delete cookies
  • Google Ad Settings - opt out of personalized ads
  • NAI Consumer Opt-Out - opt out of behavioral advertising
  • Our cookie consent banner when you first visit

Note: Disabling cookies may limit website functionality and prevent us from providing personalized services.

9. Contact Our Privacy Team

For privacy inquiries or to exercise your rights, contact us:

Email: [email protected]

Response Time: We respond to all requests within 45 days as required by law

Contact Privacy Team

10. Additional Information for US Residents

Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites you do not want your online activities tracked. We currently do not respond to browser DNT signals.

Third-Party Marketing

We do not sell, rent, or share your personal information with third parties for their direct marketing purposes.

Children's Privacy (COPPA)

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover we have collected information from a child under 13, we will promptly delete it.

Notice to California Residents

Your California Privacy Rights: California residents have specific rights under the California Consumer Privacy Act (CCPA). You may request access to or deletion of your personal information twice per year, free of charge. We do not sell personal information to third parties. For more details about your rights, see Section 7 above.

Shine the Light: California residents may also request information about disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Governing Law

This Privacy Policy is governed by the laws of the United States and the State of [Your State], without regard to its conflict of law provisions.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.